🚀 9 Strategic Measures Every Digital Business Must Track
In today’s digital-first world, success isn’t just about having a great product—it’s about measuring what truly matters. The right KPIs give leaders clarity, guide investments, and unlock sustainable growth. Here are 9 strategic measures that every digital business should prioritize: 💰 Financial & Value 1️⃣ Customer Lifetime Value (CLV/LTV) – Understand the total revenue potential…
Digital Adoption Rate (DAU/MAU) as a Strategic Business Measure
The modern digital economy demands that businesses acquire keep users actively engaged. The Digital Adoption Rate, specifically the Daily Active Users to Monthly Active Users (DAU/MAU) ratio, stands as a premier strategic measure digital business. This measure transcends simple volume metrics, providing deep insight into the health of the customer-product relationship, which is directly linked…
The Importance of Click-Through Rate (CTR) for Digital Business Success
Click-Through Rate (CTR) is a critical leading indicator housed within the Customer and Internal Process perspectives. It quantifies the effectiveness of our efforts to attract and engage potential customers. In its simplest form Click-Through Rate (CTR) is the ratio of users who click on a specific link (such as an ad, an email call-to-action, or…
Importance of Net Promoter Score (NPS) and Customer Satisfaction (CSAT) for Digital Business Success
In the rapidly evolving landscape of digital business, customer experience is no longer a peripheral concern; it is the central pillar of a successful roadmap. For expert digital strategists Net Promoter Score (NPS) and the Customer Satisfaction Score (CSAT) are very important. These metrics, inspired by the Customer Perspective of the Balanced Scorecard, provide the…
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