In today’s digital-first world, success isn’t just about having a great product—it’s about measuring what truly matters. The right KPIs give leaders clarity, guide investments, and unlock sustainable growth. Here are 9 strategic measures that every digital business should prioritize: 💰 Financial & Value 1️⃣ Customer Lifetime Value (CLV/LTV) – Understand the total revenue potentialContinue reading “🚀 9 Strategic Measures Every Digital Business Must Track”
Author Archives: Santosh Shindhe
Digital Adoption Rate (DAU/MAU) as a Strategic Business Measure
The modern digital economy demands that businesses acquire keep users actively engaged. The Digital Adoption Rate, specifically the Daily Active Users to Monthly Active Users (DAU/MAU) ratio, stands as a premier strategic measure digital business. This measure transcends simple volume metrics, providing deep insight into the health of the customer-product relationship, which is directly linkedContinue reading “Digital Adoption Rate (DAU/MAU) as a Strategic Business Measure”
The Importance of Click-Through Rate (CTR) for Digital Business Success
Click-Through Rate (CTR) is a critical leading indicator housed within the Customer and Internal Process perspectives. It quantifies the effectiveness of our efforts to attract and engage potential customers. In its simplest form Click-Through Rate (CTR) is the ratio of users who click on a specific link (such as an ad, an email call-to-action, orContinue reading “The Importance of Click-Through Rate (CTR) for Digital Business Success”
Importance of Net Promoter Score (NPS) and Customer Satisfaction (CSAT) for Digital Business Success
In the rapidly evolving landscape of digital business, customer experience is no longer a peripheral concern; it is the central pillar of a successful roadmap. For expert digital strategists Net Promoter Score (NPS) and the Customer Satisfaction Score (CSAT) are very important. These metrics, inspired by the Customer Perspective of the Balanced Scorecard, provide theContinue reading “Importance of Net Promoter Score (NPS) and Customer Satisfaction (CSAT) for Digital Business Success”
Churn Rate: The Vital Measure for Digital Business Success
Churn Rate, sometimes called attrition rate, is the rate at which customers or subscribers stop doing business with an entity over a given period. It’s a foundational measure of customer loyalty and retention. In a digital context, it reflects the percentage of users who either cancel their subscription, uninstall an app, or cease using aContinue reading “Churn Rate: The Vital Measure for Digital Business Success”
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