Website or App Traffic, in the context of a digital business is the foundational measure representing the volume of user visits to digital properties over a specified period. This serves as the ultimate leading indicator for objectives in the Customer and Financial perspectives of the Balanced Scorecard. Traffic as a metric quantifies the success ofContinue reading “The Strategic Imperative of Website/App Traffic for Digital Business”
Category Archives: KPI
The Indispensable Role of Conversion Rate (CR) in Digital Business Strategy
Conversion Rate (CR) represents the percentage of users who complete a desired action out of the total number of visitors or engagements. This measure links directly to the Customer and Financial perspectives of the Balanced Scorecard and is a key indicator in a strategic roadmap. Unlike vanity metrics like simple website traffic, CR focuses onContinue reading “The Indispensable Role of Conversion Rate (CR) in Digital Business Strategy”
The Essential Measures for Digital Success – ROI and ROAS
In the rapidly evolving landscape of digital business, a successful roadmap hinges on the use of clear, measurable metrics. Two of the critical measures that serve as the backbone for strategic decision-making in digital commerce and advertising are Return on Investment (ROI) and Return on Ad Spend (ROAS). When use together they provide the dualContinue reading “The Essential Measures for Digital Success – ROI and ROAS”
Customer Acquisition Cost (CAC) for Digital Business Success
One of the important measures for a successful business roadmap for digital businesses is Customer Acquisition Cost (CAC). Simple in concept, yet profound in its implications, CAC, when properly tracked and optimized, acts as a primary barometer for marketing efficiency. Inspired by the Financial perspective of the Balanced Scorecard, CAC directly impacts profitability and theContinue reading “Customer Acquisition Cost (CAC) for Digital Business Success”
The Imperative Measure Customer Lifetime Value (CLV) for Digital Business Success
Customer Lifetime Value or CLV is arguably the most critical strategic measure for any digital business striving for sustained profitability and successful long-term growth. In the dynamic, data-rich environment of digital commerce, CLV moves beyond a simple metric; it serves as a core philosophical anchor guiding all customer acquisition, retention, and development strategies. For businessContinue reading “The Imperative Measure Customer Lifetime Value (CLV) for Digital Business Success”
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