Click-Through Rate (CTR) is a critical leading indicator housed within the Customer and Internal Process perspectives. It quantifies the effectiveness of our efforts to attract and engage potential customers. In its simplest form Click-Through Rate (CTR) is the ratio of users who click on a specific link (such as an ad, an email call-to-action, orContinue reading “The Importance of Click-Through Rate (CTR) for Digital Business Success”
Tag Archives: seo
The Strategic Imperative of Website/App Traffic for Digital Business
Website or App Traffic, in the context of a digital business is the foundational measure representing the volume of user visits to digital properties over a specified period. This serves as the ultimate leading indicator for objectives in the Customer and Financial perspectives of the Balanced Scorecard. Traffic as a metric quantifies the success ofContinue reading “The Strategic Imperative of Website/App Traffic for Digital Business”
The Indispensable Role of Conversion Rate (CR) in Digital Business Strategy
Conversion Rate (CR) represents the percentage of users who complete a desired action out of the total number of visitors or engagements. This measure links directly to the Customer and Financial perspectives of the Balanced Scorecard and is a key indicator in a strategic roadmap. Unlike vanity metrics like simple website traffic, CR focuses onContinue reading “The Indispensable Role of Conversion Rate (CR) in Digital Business Strategy”
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