Tag Archives: social-media

Click-Through Rate (CTR) is a critical leading indicator housed within the Customer and Internal Process perspectives. It quantifies the effectiveness of our efforts to attract and engage potential customers. In its simplest form Click-Through Rate (CTR) is the ratio of users who click on a specific link (such as an ad, an email call-to-action, orContinue reading “The Importance of Click-Through Rate (CTR) for Digital Business Success”