Website or App Traffic, in the context of a digital business is the foundational measure representing the volume of user visits to digital properties over a specified period. This serves as the ultimate leading indicator for objectives in the Customer and Financial perspectives of the Balanced Scorecard. Traffic as a metric quantifies the success ofContinue reading “The Strategic Imperative of Website/App Traffic for Digital Business”
Tag Archives: Strategy
The Indispensable Role of Conversion Rate (CR) in Digital Business Strategy
Conversion Rate (CR) represents the percentage of users who complete a desired action out of the total number of visitors or engagements. This measure links directly to the Customer and Financial perspectives of the Balanced Scorecard and is a key indicator in a strategic roadmap. Unlike vanity metrics like simple website traffic, CR focuses onContinue reading “The Indispensable Role of Conversion Rate (CR) in Digital Business Strategy”
Demystifying strategy and enterprise architecture relation
Is strategy and enterprise architecture same? Are there any differences? If they are different, how different are they? What is the best time to start enterprise architecture?
Strategic barriers for public cloud adoption by enterprises – connection v/s content
Welcome to the second write-up in the series of Strategic barriers for public cloud adoption by enterprises! The first post Strategic barriers for public cloud adoption by enterprises – cost v/s operational control was about cost and operational control preferences impact on cloud decision-making. Understanding cost and operation control structure is important for cloud consideration and so areContinue reading “Strategic barriers for public cloud adoption by enterprises – connection v/s content”
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