One of the important measures for a successful business roadmap for digital businesses is Customer Acquisition Cost (CAC). Simple in concept, yet profound in its implications, CAC, when properly tracked and optimized, acts as a primary barometer for marketing efficiency. Inspired by the Financial perspective of the Balanced Scorecard, CAC directly impacts profitability and theContinue reading “Customer Acquisition Cost (CAC) for Digital Business Success”
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The Imperative Measure Customer Lifetime Value (CLV) for Digital Business Success
Customer Lifetime Value or CLV is arguably the most critical strategic measure for any digital business striving for sustained profitability and successful long-term growth. In the dynamic, data-rich environment of digital commerce, CLV moves beyond a simple metric; it serves as a core philosophical anchor guiding all customer acquisition, retention, and development strategies. For businessContinue reading “The Imperative Measure Customer Lifetime Value (CLV) for Digital Business Success”
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